We rarely discuss our clients online as many of them require us to sign a non-disclosure agreement. This of course is absolutely fine, and we’re happy (nay, obliged!) to honour this.
We thought, though, that it’d be nice to occasionally highlight one of our clients on our blog who we are allowed to talk about.
So, first up is One Stop Sealing. One Stop Sealing are a Hull-based business run by managing director Kevin Deakin. They advertise themselves as a one-stop shop for hosing and sealing services for a huge variety of industry groups.
However, one of their main areas of expertise is water jet cutting. They’re quite rightly at the cutting edge (get it?) of this growing area. It really is impressive to see their water jet cutting machines cut literally almost anything!
Our initial audit found that their website was suffering from a fair few technical SEO issues that required fixing. Thankfully, now all pages of the site are indexed in Google.
We then embarked on local SEO optimisation, ensuring that their Google+ Local page was properly set-up and that they had as many decent citations in as many appropriate locations online as possible.
We’re now at the stage of developing a consistent content strategy, determining the audience, topic and tone, as well as developing resources such as a blog and writers. We’ve also begun the process of ‘prospecting’ for and qualifying other non-competitive websites in related industries who might be able to help One Stop Sealing share their content. The aim: for One Stop Sealing to become THE market leader online in their service sector (and of course, to enjoy the links, shares and resulting search engine rankings that leads to).
We’ll likely be approaching the potential ‘link prospect’ websites that we find with guest post ideas in the first instance, leading up to developing more valuable content in the coming months, to really leverage the whole process.
The challenge of course is coming up with content that will have a broad enough appeal. After all, even Kevin at One Stop Sealing agrees that the subject matter appears to be of limited interest! However, there are ways of thinking laterally and ‘topic bridging’ across to related industry topics that will have a much broader appeal. It’s a challenge of the job that we absolutely love solving.