Online Marketing – How Times Have Changed

by Dave Foy on September 2, 2010

http://www.searchenginejournal.com/online-marketing-how-time%e2%80%99s-have-changed/23758

“The rules” are the old rules of public relations. You don’t have to have a degree in marketing or PR to engage your audience. Anyone can market their own products, as long as they’re able to engage and interact with readers and consumers.

Amen. 

{ 0 comments }

How to use great copy to transform browsers into buyers

by Dave Foy on September 2, 2010

How To Write Eye-Catching Headlines that Transform Browsers into Buyers
http://www.copyblogger.com/headlines-that-sell

So many people focus on getting visitors to their site and forget to convert them to buyers once they’ve arrived. This article suggests ways to redress that balance.

{ 0 comments }

Why you should integrate SEO with social media from the start

by Dave Foy on September 2, 2010

SEO and Integration With Social Media
http://www.clickz.com/clickz/column/1729491/seo-integration-with-social-media

Take the online shoe company Zappos: a search for the brand results in Facebook and Twitter accounts and their corporate blog. Three listings link to the company website and five of the top 10 are part of Zappos’ social media marketing efforts.

We always aim to get our clients multiple page 1 listings from various sources, and this is one great way of doing it.

{ 0 comments }

Why SEO should be (almost always) first

by Dave Foy on September 2, 2010

SEO (Almost Always) First 
http://www.clickz.com/clickz/column/1729781/seo-almost-always-first

SEO should be one of your first considerations as part of the building process for any online destination. Websites, social sites, microsites, blogs, video or mobile sites, apps, and other online destinations all exist to inform, entertain, or connect, but in order to do that they have to be found.

I’d agree with this, at least that solid keyword research should play a strong role in informing the creation of pages.

{ 0 comments }

6 On-Page Search Engine Optimization Tips

by Dave Foy on September 2, 2010

6 Ultimate On-Page Search Engine Optimization Tips
http://www.searchenginejournal.com/6-ultimate-on-page-search-engine%c2%a0optimization%c2%a0tips/23546/

Not sure how ‘ultimate’ these tips are, but if you want a refresher on the basics, this article has you covered.

{ 0 comments }

Link building techniques: Risk vs. reward

by Dave Foy on September 2, 2010

Link building techniques: Risk vs. reward
http://www.conversationmarketing.com/2010/08/link-building-risk-and-reward-82010.htm

There are lots of ways to build links. But search engines do not like to be manipulated. They work constantly, with lots of really smart people, to find ways to filter out links secured purely for SEO purposes.

A great overview of balancing the risks vs the rewards of a link building campaign.

{ 0 comments }

Study shows how Meta Descriptions are very important for click through rates

by Dave Foy on September 2, 2010


> In all types of queries, the meta description is fixated over more and more time is spent looking at it. More than the big blue hyper link and more than the URL.

It pays to spend time crafting your web page meta descriptions properly. 

{ 0 comments }

The Woof Referral Scheme

by Dave Foy on August 16, 2010

Or: how you can make some cash for doing pretty much nothing!

We all know how important referrals and recommendations are for a business. Ours here at Woof is no different. Hearty recommendations from friends and colleagues have made up almost all of our business so far and we’re keen to keep up this happy trend.

So, here’s the very simple deal:

If you recommend someone to us, and they subsequently decide to go ahead, we’ll pay you 10% of their monthly fee, each and every month, for as long as they continue to work with us.

So for example: lets say you recommend your friend Brian to us and then he decides to go ahead with a £500 per month SEO and online marketing campaign. We’ll pay you £50 each month. If he continues on for 6 months, you’ll earn a total of £300. Not bad for doing pretty much nothing!

If anyone you know could benefit from our services, we’d be delighted if you sent them our way. Let us know you recommended them and we’ll make sure you get paid.

Visit our main website to get in touch!.

{ Comments on this entry are closed }

Open for business again

by Dave Foy on August 6, 2010

Hello, and hope you’re having a great summer!

We posted a few months ago that we were fully booked and couldn’t take on any more clients for the time-being.

I’m pleased to say that we now have availability again. This is basically due to many of our first clients having reached their goals (great news!) so we now have limited slots open again.

If you (or anyone you know) would like help with online marketing, or want to figure out how best to use social media for your business, or need a hand ranking on page 1 of Google, please get in touch.

{ Comments on this entry are closed }

We’re fully booked!

by Dave Foy on May 20, 2010

PLEASE NOTE: THIS IS AN OLD POST

Since we started Woof we’ve had a huge amount of interest. We’ve been busy taking on new clients at a faster rate than we ever anticipated.

As you may know, we also spend our time running our own niche-marketing campaigns so we necessarily have limited available spaces for clients.

As of the time of posting, we’re now fully booked. All available slots are taken up.

If you want to be informed when we’re opening the doors again, pop your details in the form on the Woof home page.

Thanks, and speak soon,

Dave

PLEASE NOTE: THIS IS AN OLD POST

{ Comments on this entry are closed }

← Previous Entries