8 Ways Backlink Analysis Can Offer Competitive Intelligence
http://searchengineland.com/8-ways-backlink-analysis-can-offer-competitive-intelligence-49954?utm_source=feedburner
When studying backlinks to competitor sites, most people do so in order to identify potential link targets for their own site. While this is a very useful thing to do, there are many other strategically useful bits of competitive intelligence that can be deduced by studying links. In fact, I’ll go so far as to say the collective strategic insights into your competitors you can gain are of equal or greater value than just finding link targets to help your search rank.
Analysing your competition’s backlinks is vital if you’re to beat them in the search engine wars, especially if they’ve done a bit of SEO themselves. As this article points out, there are lots of other strategic insights to be had from such analysis too.
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