We’ve been regularly publishing bite-sized SEO tips on our Twitter account recently. I thought it’d be nice to gather the best recent ones together here, and expand on them a little too.
1. Add regular content to your site.
2 or 3 times a week if you can. This will boost your ranking for all pages on your site because the search engines favour websites that publish regularly.
2. Check your stats.
Use your analytics package (we use Google Analytics) to discover which keywords are delivering at least some traffic to you, but for which you might not already have optimised content for.
Write more content for your site/blog optimised for those keywords. You’ll without doubt see an increase in traffic.
Also try to keep track of at least some of your important keyword rankings, using SEO software for rank checking. While decent ranking in the search engines aren’t an end in themselves, it helps to know how far you have to go.
3. Make search engine promotion a daily habit.
Just 15 minutes a day, same time every day, soon adds up.
Could you write a quick blog post? Get 1 backlink? Research where your competition get their links from? Start today. Do it.
4. Use Google Webmaster Tools.
Lots of insights into the search status of your website, allowing you to see where you appear in the search results for terms related to your site, as well as allowing you to see and fix errors which might be damaging your search engine rankings.
5. Blog comments and forum posts
Blog comments and forum posts are great places to (legitimately) get back-links to your site. Make a habit of getting involved in the blogs and forums in your own particular community.
Make sure you add value with your comments and make sure you get a link back to your website for your troubles.
6. Write articles on your area of expertise/business
Sign up and post 500 word articles on ezinearticles.com. Ezine Articles is adored by Google.
Here’s the deal: you write a useful article, you get a free quality, relevant backlink plus decent traffic from people reading your article and following your link. Highly recommended.
7. Start a blog on your website.
A free WordPress blog is all you need, easy to install and use.
A blog allows you to post more content, thus increasing the number of pages on your domain indexed by Google (Google favours websites with more pages).
It also allows you to write even more content containing keywords related to your business (thus massively increasing the likelihood of you ranking well).
8. Write guest posts on other people’s blogs.
This further builds links to your website, promotes your brand and expertise and drives more traffic. Could you contact someone in your industry and ask if they would publish a guest post from you?
9. Try to get backlinks to your site with your keywords as the anchor text.
For example, try if you can to get backlinks like this—
red plastic widgets (this is perfect – if you sell red plastic widgets at least!)
rather than this—
or this—
However, if it’s only possible to have your company name or URL as the anchor text, it’s definitely better than nothing. Do please try to avoid ‘click here‘ if you can!
So there you have it—9 quick SEO tips anyone can put in place and take action on.
{ 2 comments… read them below or add one }
Hello Woof,
Taking your advise and commenting on your blog whilst in the meantime getting a backlink just like you said!
some great useful tips there.
Blogging did seem like a daunting ‘I’m never gonna find the time’ type of thing but Go Woof have taught us easy ways in which you can find relevant content to blog about in hardly anytime at all!
Searching relevant FAQ’s on Yahoo Answers has also proven to be a really good tool for both giving reliable information to users whilst also heading a few people in our direction, especially when they’re asking questions about our particular areas, ‘Wedding Shoes, Ladies Shoes, Special Occasion shoes’ etc.
Keep up the good advise! subscribing to blog!
Yay! Brilliant news! Really pleased you’re getting the hang of it. A lovely client to work with too