While 95% of companies have added social media to their marketing mix, 45% have either only “experimented” or not done anything in social media. Really? Do these companies also turn away 45% of all customers? They may as well!
We see many people ‘have a go’ at using social media in their marketing, don’t see a visible return after a couple of months (they make it all too much hard work anyway) and then decide it’s no good.
Realise you’ll never directly make money from engaging customers in social media – or at least nothing directly measurable… It’s the fact that your company will be out there in all the places your customers hang out online that will ultimately make the difference. There’s no quick fix – you have to work on it.
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