Hi all. Followers of our fledgling Twitter account will know that we’ve been posting (sort-of) daily SEO tips and tricks. Bite-sized nuggets of advice on search engine marketing, in 140 characters or less.
For those who missed them, and as a nice way of rounding them up in one place: here goes:
(Actually, Twitter is currently having a much-publicised problem with losing lots of tweets, and we’re quite badly affected. As it is, the tweets below are the best we’ve been able to do to salvage them so far, so apologies if they’re not exactly as originally posted. We’re definitely still missing at least 3 or 4, but hey ho.)
SEO tip #1: optimise 1 page for 1 thing only. It gives that 1 page maximum relevance for that keyword so you’re much more likely to rank.
SEO tip #2: start a blog. Write keyword-focused content (one keyword per post), plus it ups your site’s indexed page count. All good.
SEO tip #3: make sure each page has ONE obvious, unmistakeable ‘call to action’ for the visitor. Ok, not strictly SEO but…
SEO tip #4: don’t put all your eggs in 1 basket. Optimise for lots of lower competition keywords rather than 1 or 2 high competition ones.
SEO tip #5: each page on your site MUST have a unique meta description. Otherwise Google might think all pages are about the same thing.
SEO tip #6: repeat this mantra: “you cannot manage what you do not measure”. Stats are where it’s at.
SEO tip #7: Google doesn’t pay any attention to the meta keywords so probably best not to bother. If you do, just 3 or 4 words tops is best.
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