“Cluelessness can be an asset”: phew!

by on September 7, 2010

Why Being Naive Can Make Your Fortune
http://www.copyblogger.com/naive/

I still believe that being naive is one of the best ways to make a company great — whether that company is made up of one person or 10,000.

With lines such as “Cluelessness can be an asset” and “Naive does not mean stupid”, this article was always going to be a winner with me…

Seriously though, I’d strongly recommend reading this beautifully written piece about the benefits of distancing yourself from the established norms in corporate culture. It’s an outlook we embrace wholeheartedly here at Woof.   

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