Saying there’s no longer a duplicate content penalty is a semantic weasel routine that ignores one hard fact: Duplicate content will kill your rankings.
Fantastic article on the importance of ensuring your website doesn’t feature duplicate content, however unintentionally.
There’s no penalty as such, but the knock on effects of wasted crawl budget, link dilution and potentially poor quality indexing makes nipping duplicate content issues in the bud an absolute no-brainer.
{ 0 comments… add one now }