Google Refine is a new downloadable app that makes managing messy data really easy.
Here’s why it’s useful: let’s say you have a long list of potential keywords. You know which of the higher traffic keywords you want to target, but also want to easily spot natural ‘long tail’ versions of these keywords, and quickly see groupings that would lend themselves to being promoted together at the same time.
Google Refine makes it so easy. Check out the post over at Blind Five Year Old for details.