In short, both Google and Bing do use some of these signals in their organic web search ranking algorithm
In days gone by, good old-fashioned ‘backlinks as votes’ were pretty much Google’s primary way of determining the relevance and quality of web pages.
That situation hasn’t changed, but sure as eggs are eggs, Google are most certainly working on newer ways to decide which pages to rank above others.
More than ever, ordinary users have the power to let the search engines know which websites they find valuable, without ever having to give traditional backlinks (and in fact, most users of social media wouldn’t know how to give a link anyway), via Like buttons, re-tweets, etc.
That’s not to say Twitter and Facebook should be part of an SEO campaign. It should be part of your overall online marketing efforts for your business, with increasing knock-on benefits for SEO.
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