Times have changed and how we sell things has certainly changed. But when someone comes to your website, the 100-year-old principles still apply. Your visitors want to know “Do you have what I want?” and “Should I get it from you?” And in between, before being moved to action, they must be absolutely convinced that you have the right solution for their needs, and that you are a trustworthy company to deal with.
via clickz.com
Great article outlining classic principles to increase trust and credibility with your website visitors and make them want to buy from you.
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