Link building techniques: Risk vs. reward
http://www.conversationmarketing.com/2010/08/link-building-risk-and-reward-82010.htm
There are lots of ways to build links. But search engines do not like to be manipulated. They work constantly, with lots of really smart people, to find ways to filter out links secured purely for SEO purposes.
A great overview of balancing the risks vs the rewards of a link building campaign.
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