Remember To Connect With Your Brand Loyalists
http://searchengineland.com/remember-to-connect-with-your-brand-loyalists-49021
Having a well known brand can be a wonderful thing—you have a base of customers who know and trust your offerings. However, marketers often ignore this brand loyal segment, and chase after new customers instead. While developing new business is a necessity, marketers shouldn’t let existing customers get left behind.
We’re big fans of focusing on marketing to existing customers, especially because it takes less money and effort to reach a captive audience. This article has some great ideas, especially in using social media to keep in touch.
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