The reason we don’t end up “closing” (I hate that word) more of the proposals that we send out is probably because we’re upfront about the dedication needed to see through a SEO effort.
Amen to everything the article above says.
I have to say, at Woof we’ve sometimes been guilty in the past of ‘sugaring over’ the amount of work required to achieve and maintain high search engine rankings, but it hasn’t been with a view to pulling the wool over client’s eyes, far from it. We just haven’t wanted to scare people!
However, more and more we’ve realised that it’s really important to be honest about the investment in time and energy it’s going to take – from both sides – especially when it comes to content creation.
The good news is that all that content creation, if done right, adds long-lasting measurable value to a business and establishes profitable relationships with existing and future customers.
Great stuff, and a highly recommended read: http://www.clickz.com/clickz/column/1899818/seo-sounds
Also: further on a realistic measure of the work involved in a good online marketing campaign.
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