The Bare-Bones Checklist of Online Marketing
http://www.clickz.com/clickz/column/1733403/the-bare-bones-checklist-online-marketing
I can think of no better argument for the importance of having a well-rounded online profile, beyond simple traditional SEO. Every single company on earth can and should take this advice. You “don’t have to boil the ocean” (as the article puts it!)
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