The ROI of Social Media is still zero – but still very much well worth doing

The return on these assets is derived over time and may not be attributable to any one marketing campaign. The ROI derived from these assets will come in the form of replacement value … and lasting value.

We’ve said it before, many folks try ‘social media’, don’t see a measurable instant return on their efforts and give up.

Engaging with potential and actual customers via social channels as a long-term strategy with huge benefits that aren’t instantly measurable or tangible.