What does that mean for you? It means we’ve combined the best features from two previous keyword tools into one. The previous Keyword Tool and Search-based Keyword Tool are no longer available in AdWords. The updated Keyword Tool is now the only Keyword Tool available in AdWords, so you can now simply call it “The Keyword Tool.
Google have made some big changes to their Adwords keyword tool, and also merged the previous Keyword Tool and Search-based Tool.
Great news. Always be aware though, that the information this tool gives you (search volumes) is only part of the story. To choose good keywords to target, you must must must also take competition strength into account. Targeting keywords with high search volumes that are also highly competitive is a poor tactic.
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