SEO 101: Defining the long tail
http://www.conversationmarketing.com/2010/10/long-tail-seo-101-defined.htm
After that, there are hundreds of other phrases that generate little dribs and drabs of traffic.
At first, it seems like you should dismiss them. But when you add them all up, they’re generating as much traffic as ‘socks’:
Ignore the long tail at your peril. Great explanation of what long tail keywords are and exactly why they’re so important.
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