So you already have a website? You had high hopes for it when it was first commissioned, but over time it's failed to live up to its promise?
It's a familiar story. Simply building an attractive shopfront does not guarantee visitors or sales.
So how can we help you?
We offer a personal, dedicated consultancy service to help you get more customers, make more sales and become the 'go to' market leader in your industry or sector.
We'll work with you to create a solid online marketing plan; a strategy to re-locate your website from its current location—far off the beaten track—to a prime commerical hotspot!
We'll use the very latest online marketing techniques to bring a steady flow of visitors to your website: visitors who are ready and willing to buy what you are offering.
A truly fresh approach
We're proud to say, our workflow and processes represent a totally fresh approach to online marketing.
Why? Because the traditional methods used by most online marketing consultancies are based around the old way search engines operated, and the old way web users behaved.
So, while below are examples of some of the methods and tools we have at our disposal, bear in mind that in practice, none of these individual areas exist in a vaccuum. Our simple, integrated workflow cleverly blends and combines all these techniques to take maximum advantage of the new landscape of the web and the rapidly changing way that Google operates.
Search engine marketing (SEO)
If you don't appear on page 1 of the major search engines when people search for your product or service, you're nowhere.
We'll carry out an ongoing targeted SEO campaign to boost your search engine rankings for the very phrases that your customers, right now, are typing into a search engine to try to find you.
We'll increase the visibility of your website and dramatically increase visitor numbers and sales, while at the same time naturally engaging with your market to provide long-lasting loyalty and value in your business.
Email is proven to be the most effective marketing tool there is. It's cost-effective and highly targeted. We know how to use it to your advantage.
We'll advise on how to use email marketing effectively. We'll plan and run email marketing campaigns that will have loyal, engaged customers returning to buy from you, again and again and again.
The web is an inherently social medium. Your customers are out there favouring companies who are visible market leaders; companies who are actively part of the conversation.
The concept of social media can seem daunting, but relax: we're seasoned experts in utilising social media properties such as Twitter, Facebook and YouTube to build an online presence for your brand that will translate into a stream of loyal, dedicated customers.
Further, our modern techniques will help convert this growing audience of followers into a force to boost your search engine rankings too, in ways we could never manage alone!
Worried that you don't have time for all this social media malarkey? Don't be: our proven workflow keeps time spent to an absolute minimum, whilst still reaping the rewards. And we can even do it all for you, if you like.
Blogging and article marketing
Maintaining a regular blog on your website (and publishing articles further afield) is an incredibly powerful marketing technique with a myriad of benefits. You'll become established as an authority in your field and enjoy increased search engine rankings, marketing reach and qualified traffic, long after the blog posts or articles are published.
And that's not all. Our workflow and methods turbo boost the effectiveness of these articles by encouraging syndication and viral sharing, to further impact your visibility in the search engines and in the market.
Don't worry, it's not complicated nor is it time consuming. No matter what your own technical or writing ability (or even if you simply don't have time), we've got you covered.
Conversion and testing
Of course, it's pointless having streams of qualified, 'keen as mustard' visitors to your site if they don't eventually buy! We're obsessed with using website analytics to optimise not only the performance of your website, but to optimise all aspects of your online marketing.
We'll establish simple measurement standards to monitor opportunities to increase the real, monetary value in your business, and then work like heck to increase that value, month-on-month.
Further, we'll regularly 'split test' important parts of your website responsible for conversion. This might entail tweaks such as a change in copy; moving the position of an 'add to cart' button; making parts of the page more prominent; or even simplifying things. Then, over the period of a few days, half your visitors will see the current version of the page, and half the new version.
The 'winner' is a keeper! And… rinse and repeat.
We thrive on becoming a trusted part of our clients' team. We usually work on a monthly retainer basis so you have the peace of mind that we're on hand for consultancy, help, direction and advice, as and when needed, above and beyond the actual online marketing work we carry out.
Fill in the quick form on our home page to contact us today. We'd love to hear from you.