SkinBase

The UK’s leading microdermabrasion treatment.

What We’ve Done

  • A brand new website which works beautifully across all devices
  • SEO (Search Engine Optimisation)
  • Inbound marketing
  • CRO (Conversion Rate Optimisation), including continual split testing

The Lowdown

We’ve been working with Skinbase since around 2012, not long after we started Woof. We’ve primarily provided SEO and inbound marketing. In early 2016 we were delighted to create a new high-performing website too.

Skinbase inbound marketing

Tripled monthly email signups with inbound marketing

To increase the size of SkinBase’s list, we created a series of free beauty guides. Visitors download them in exchange for their email address. The guides have tripled the number of monthly signups. They help to position SkinBase as an expert in the field of microdermabrasion.

Skinbase conversion rate optimisation

Increased conversion by 62% with CRO

Before embarking on a redesign of the website, we experimented with layout on the old site to test our assumptions. Starting with the home page, we simplified and cleaned up the layout, and offered the visitor fewer choices. In the first few weeks we saw a 62% increase in conversions!

Skinbase web design

13% increase in conversion from new site design

After learning about SkinBase’s audience, we rebuilt their website with the goal of increasing conversions. We built on what we had already improved on their old site. The new site has only been live a few weeks, but we’ve already seen a 13% increase in our primary goal conversions.

“We’ve been working with Woof for a number of years now and our online presence has improved year on year since their engagement.  Every aspect of the work Woof have taken on has been completed to the highest standards and on time. Web design, development, and SEO are where we have put them to work most but if its “online” then I’ve yet to see anything that Woof can’t improve on. 

Gareth & Dave take a genuine interest in your business and understanding how it works to make sure that what you get is what you need. I don’t make recommendations easily, poor work reflects on your own reputation, but I would recommend Woof any day of the week, money well spent.”

Rob Faulkner

Director, SkinBase